Google Set to Revolutionize Online Shopping with Deal-Finding Upgrades to Search and Chrome

  • Farrah Beaumont
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Google Set to Revolutionize Online Shopping with Deal-Finding Upgrades to Search and Chrome

Google has set its sights on services like Honey and other deal-discovery platforms by unveiling new enhancements on Search and Chrome designed for easier discount tracking. Announced on Tuesday, Google will enhance deal finding by incorporating a separate page for discounted goods on Search. Simultaneously, Chrome will debut features that actively search for promotional codes and offer insights on prices.

The envisioned deals search page on Google Search aims to aid users in locating currently reduced products across the internet at a single location. It will showcase various classifications like clothing, electronics, toys, and cosmetic items, among others. Users will also enjoy great offers from varied merchants, from large-scale retailers to direct-to-consumer brands, luxurious multi-brand stores, top-notch labels, and local establishments. This will simplify the scouting process by allowing users to view deals by category and observe top stores offering deals matching their preferences. If an item catches the user's attention, they just need to click on the product or proceed to the merchant's site for more insight. According to Google, users logged into their Google accounts will enjoy a tailor-made page based on their routine purchases.

Interested users can easily access this deal page by inputting "shop deals" in the search bar. For more specific searches, category-specific instructions, like "shop sneaker deals," can be used.

Moreover, Google unveiled that Chrome's functionality will be upgraded to actively search for promotional codes. Effective immediately, users can view recently browsed items on shopping sites on their "Resume browsing" card when initiating a new tab, complete with information on current discounts. Users can also click the novel Discount tag icon on the Chrome address bar to view current coupons upon visiting a product page. The already-existing price insights feature on Search will also be incorporated on Chrome desktops. When a merchant's page features these insights, a "Shopping insights" label will appear on the Chrome address bar, revealing a price history for up to 90 days and a typical price range for that specific product.

Google is also simplifying the process of setting price drop notifications on both Search and Chrome. Now, while viewing products on Search on their mobile devices, users can click the bell icon next to the product name to receive alerts via email and push notifications for price reductions from various online retailers. A new Shopping list folder in Chrome also allows users to bookmark items and receive updates on price tracking.

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