Digital Transformation: Embracing a Global Audience Beyond TV

This shift marks a new chapter in event broadcasting, reshaping the way audiences connect with a longstanding ceremony. The transition is set to redefine tradition while embracing modern digital platforms.

Beginning in 2029, the acclaimed ceremony will cease its television broadcasts and instead stream live on YouTube. This new arrangement, which will continue through 2033, encompasses every part of the festivities, including the red carpet and all accompanying official events.

Leaders from the organizing committee explained that the move to YouTube is designed to engage a broader global audience at a time when conventional TV viewership is waning. In addition, the implementation of multiple language options and subtitles is planned Here's a revised version: "to guarantee that the event remains open and available to a" diverse viewership.

The management expressed great enthusiasm for forming a comprehensive international partnership with YouTube, believing that the shift will broaden access to their projects and benefit both members of the organization and the world of film.

Audience reactions may vary, with some finding the change a welcome adaptation to current digital trends, while others might prefer the traditional television experience. Consider the following reflections:

• An innovative platform that could transform audience engagement
• A potential departure from a familiar broadcast tradition